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The influence of service innovation on customer retention in the Pensions Industry in Zimbabwe /

Makoto, Nelson Simbarashe

The influence of service innovation on customer retention in the Pensions Industry in Zimbabwe / Nelson Simbarashe Makoto - Gweru: Midlands State University, 2019 - 77 leaves illustrations

Master of Commerce in Marketing Strategy

Includes bibliography

Subjects--Topical Terms:
Customer loyalty
Customer relations

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