Influence of customer engagement strategies on innovation adoption in the commercial banking sector of Zimbabwe
Muza,Rufaro G
Influence of customer engagement strategies on innovation adoption in the commercial banking sector of Zimbabwe Rufaro G Muza - Gweru: Midlands State Univresity, 2018 - 63 leaves illustrations
Master of Commerce in Marketing Management
Includes bibliography
Banks and banking--Customer services
Customer relations--Management
Customer loyalty
Influence of customer engagement strategies on innovation adoption in the commercial banking sector of Zimbabwe Rufaro G Muza - Gweru: Midlands State Univresity, 2018 - 63 leaves illustrations
Master of Commerce in Marketing Management
Includes bibliography
Banks and banking--Customer services
Customer relations--Management
Customer loyalty