Alchemy : the surprising power of ideas that dont make sense
Sutherland, Rory
Alchemy : the surprising power of ideas that dont make sense Rory Sutherland - London WH Allen 2019 - 371 pages
Includes index.
The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times.
9780753556504
Marketing --Psychological aspects
Advertising --Psychological aspects
Business
HF5822 SUT
Alchemy : the surprising power of ideas that dont make sense Rory Sutherland - London WH Allen 2019 - 371 pages
Includes index.
The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times.
9780753556504
Marketing --Psychological aspects
Advertising --Psychological aspects
Business
HF5822 SUT