Midlands State University Library

Effects of eco-labelling on consumer pereceptions and purchase behaviour in Zimbabwe's leather industry/by

Makwekwerere, Hubert

Effects of eco-labelling on consumer pereceptions and purchase behaviour in Zimbabwe's leather industry/by Hubert Makwekwerere - Gweru: Midlands State University, 2018 - 69 leaves illustrations

Master of Commerce in Marketing Strategy

Includes bibliography


Customer perceptions
Customer services --Management
Customer satisfaction