Effectiveness of repositioning strategies which were adopted by Commercial Banks to enhance customer confidence in the Financial sector in Zimbabwe/by
Tamisayi, Eveline
Effectiveness of repositioning strategies which were adopted by Commercial Banks to enhance customer confidence in the Financial sector in Zimbabwe/by Eveline Tamisayi - Gweru: Midlands State University, 2017 - 57 leaves illustrations
Master of Commerce in Marketing Strategy
Includes bibliography
Banks and banking --Customer services
Customer loyalty
Customer relations--Management
Effectiveness of repositioning strategies which were adopted by Commercial Banks to enhance customer confidence in the Financial sector in Zimbabwe/by Eveline Tamisayi - Gweru: Midlands State University, 2017 - 57 leaves illustrations
Master of Commerce in Marketing Strategy
Includes bibliography
Banks and banking --Customer services
Customer loyalty
Customer relations--Management