The influence of Electronic Word of Mouth (EWOM) on brand image of selected Mobile Telecommunications Companies in Zimbabwe/by
Maswaya, Ruth
The influence of Electronic Word of Mouth (EWOM) on brand image of selected Mobile Telecommunications Companies in Zimbabwe/by Ruth Maswaya - Gweru: Midlands State University, 2017 - 92 leaves illustrations
Executive Masters of Business Administration
Includes bibliography
Branding (Marketing)
Brand and name products
Advertising --Brand name products
The influence of Electronic Word of Mouth (EWOM) on brand image of selected Mobile Telecommunications Companies in Zimbabwe/by Ruth Maswaya - Gweru: Midlands State University, 2017 - 92 leaves illustrations
Executive Masters of Business Administration
Includes bibliography
Branding (Marketing)
Brand and name products
Advertising --Brand name products