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The effect of brand loyalty programmes on perfomance of large clothing retailers in Zimbabwe/by

Chimangah, Tendai S

The effect of brand loyalty programmes on perfomance of large clothing retailers in Zimbabwe/by Tendai S Chimangah - Gweru: Midlands State University, 2017 - 63 leaves illustrations

Master of Commerce in Marketing Strategy

Includes bibliography

Subjects--Topical Terms:
Customer retention
Brand loyalty
Textile industry
Clothing trade

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