Midlands State University Library

The effect of consumer tendencies towards foreign manufactured products and local products in the food manufacturing industry in Zimbabwe/by

Siziba, Bekezela

The effect of consumer tendencies towards foreign manufactured products and local products in the food manufacturing industry in Zimbabwe/by Bekezela Siziba - Gweru: Midlands State University, 2018 - 67 leaves illustrations

Master of Commerce in Marketing Strategy

Includes bibliography


Customer loyalty
Customer behaviour
Customer relations
Customer services