Retailer based brand equity of groceries and the consumer post purchase decisions:
Dzoro, Mark K
Retailer based brand equity of groceries and the consumer post purchase decisions: A case of Zimbabwe Fast moving consumer goods/by Mark K Dzoro - Gweru: Midlands State University, 2017 - 66 leaves illustrations
Master of Commerce in Marketing Strategy
Includes bibliography
Consumer goods
Brand name products
Consumer education
Consumer behaviour
Retailer based brand equity of groceries and the consumer post purchase decisions: A case of Zimbabwe Fast moving consumer goods/by Mark K Dzoro - Gweru: Midlands State University, 2017 - 66 leaves illustrations
Master of Commerce in Marketing Strategy
Includes bibliography
Consumer goods
Brand name products
Consumer education
Consumer behaviour