Essential guide to marketing planning
Wood, Marian B.
Essential guide to marketing planning Marian B Wood - Third - Harlow Pearson Education 2013 - 299 pages.
Includes bibliographical references and index.
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.
This text includes examples of marketing in action from well-known organizations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.
9780273773634
Marketing--Planning
HF5415.13 WOO
Essential guide to marketing planning Marian B Wood - Third - Harlow Pearson Education 2013 - 299 pages.
Includes bibliographical references and index.
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.
This text includes examples of marketing in action from well-known organizations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.
9780273773634
Marketing--Planning
HF5415.13 WOO