Developing a creative and innovative integrated marketing communications plan :
Ogden, James R.
Developing a creative and innovative integrated marketing communications plan : a working model James R Ogden - Upper Saddle River Prentice Hall 1998 - 185 pages.
1.
Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram.
0137783337 9780137783335
Communication in marketing
HF5415.123 OGD
Developing a creative and innovative integrated marketing communications plan : a working model James R Ogden - Upper Saddle River Prentice Hall 1998 - 185 pages.
1.
Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram.
0137783337 9780137783335
Communication in marketing
HF5415.123 OGD