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An evaluation of customer relationship management strategies on customer retention in the banking sector in Zimbabwe/by

Masiiwa, Tafadzwa

An evaluation of customer relationship management strategies on customer retention in the banking sector in Zimbabwe/by Tafadzwa Masiiwa - Gweru: Midlands State University, 2017 - 73 leaves illustrations

Master of Commerce in Strategic Management

Includes bibliography

Subjects--Topical Terms:
Customer retention
Customer loyalty
Customer satisfaction
C ustomer services

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