Midlands State University Library

Building brand equity through newspaper advertising :

Duri, Sharon Tsitsi

Building brand equity through newspaper advertising : A case study of PG building supplies/by Sharon Tsitsi Duri - Gweru: Midlands State University, 2015 - 46 leaves illustrations

Bachelor of Commerce Honours in Marketing Management

Includes bibliography


Advertising --Brand name product
Brand name products
Branding (Marketing)