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Advertising and promotion :

BELCH, George E.

Advertising and promotion : an integrated marketing communications perspective George E. Belch ,Michael A. Belch and Keyoor Purani - 9th - New York McGraw-Hill/Irwin 2012 - 828 p.

Includes bibliographical references and index

ISBN: 9781259026850

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5823 / .B387 2012

Dewey Class. No.: 659.1

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