Midlands State University Library

The impact of service quality on brand equity in public road transport:

Toronga, Batsirai J

The impact of service quality on brand equity in public road transport: Case of Zimbabwe United Passengers Company/by Batsirai J Toronga - Gweru: Midlands State University, 2014 - 75 leaves illustrations

Bachelor of Commerce Honours in Accounting

Includes bibliography


Customer services--Quality control
Customer services--Management
Service industries--Management
Service industries--Quality control