Evaluating the use of emotional advertising appeals of alcoholic beverages and its influence on alcohol consumption by young adults:n
Luthuli, Mukudzei Adelaide
Evaluating the use of emotional advertising appeals of alcoholic beverages and its influence on alcohol consumption by young adults:n A case of Bulawayo Townsend and Northlea and Northlea High Schools/by Mukudzei Adelaide Luthuli - Gweru: Midlands State University, 2016 - 54 leaves illustrations
Bachelor of Commerce Honours in Marketing Management
Includes bibliography
Advertising
Consumer education
Popular culture
Evaluating the use of emotional advertising appeals of alcoholic beverages and its influence on alcohol consumption by young adults:n A case of Bulawayo Townsend and Northlea and Northlea High Schools/by Mukudzei Adelaide Luthuli - Gweru: Midlands State University, 2016 - 54 leaves illustrations
Bachelor of Commerce Honours in Marketing Management
Includes bibliography
Advertising
Consumer education
Popular culture