Midlands State University Library

An analysis on the effectiveness of Marketing strategies employed by CBZ life Assurance company in order to increase market share/by

Mubonderi, Ruvheneko V

An analysis on the effectiveness of Marketing strategies employed by CBZ life Assurance company in order to increase market share/by Ruvheneko V Mubonderi - Gweru: Midlands State University, 2017 - 75 leaves illustrations

Bachelor of Commerce Honours in Insurance and Risk Management

Includes bibliography


Marketing management
Strategic planning