The practice of market research :
McGIVERN, Yvonne
The practice of market research : an introduction Yvonne McGivern - 4th - Harlow Pearson 2013 - 572 p.
Includes bibliographical references
9780273773115
Marketing research--Methodology
Social sciences--Research--Methodology
The practice of market research : an introduction Yvonne McGivern - 4th - Harlow Pearson 2013 - 572 p.
Includes bibliographical references
9780273773115
Marketing research--Methodology
Social sciences--Research--Methodology