Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/
MAPFUMO, Claybough T.
Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/ Claybough T. Mapfumo - Gweru Midlands State University 2018 - 83 leaves: illustrations.
Mcom. Marketing Strategy
Thesis (Mcom.) - Midlands State University
Department of Marketing Strategy 2018.
Includes bibliographical references( leaves 76-78)
Brand name products--management
Branding (marketing)
Product management
Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/ Claybough T. Mapfumo - Gweru Midlands State University 2018 - 83 leaves: illustrations.
Mcom. Marketing Strategy
Thesis (Mcom.) - Midlands State University
Department of Marketing Strategy 2018.
Includes bibliographical references( leaves 76-78)
Brand name products--management
Branding (marketing)
Product management