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Political marketing :

ORMROD, Robert P.

Political marketing : theory and concepts Robert P Ormrod, Stephan C Henneberg and Nicholas J O'Shaughnessy - Los Angeles Sage 2013 - 209 p. - (Sage advanced marketing series) .

Includes bibliographical references.

ISBN: 9780857025814

Subjects--Topical Terms:
Campaign management
Marketing

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