Services marketing :
ZEITHAML, Valarie A.
Services marketing : intergrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler - 7th ed. - New York: Mcgraw-Hill, 2018 - 514 p.
Includes index.
9781260083521
Services industries
Customer services.
Services marketing : intergrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler - 7th ed. - New York: Mcgraw-Hill, 2018 - 514 p.
Includes index.
9781260083521
Services industries
Customer services.