The media handbook:
KATZ, Helen E.
The media handbook: a complete guide to advertising media selection, planning, research, and buying/ Helen Katz. - 4th ed. - London : Routledge, 2010. - 212 p.
Includes a bibliography and index
9780415873543
Advertising media planning.
Mass media and business.
Marketing channels.
The media handbook: a complete guide to advertising media selection, planning, research, and buying/ Helen Katz. - 4th ed. - London : Routledge, 2010. - 212 p.
Includes a bibliography and index
9780415873543
Advertising media planning.
Mass media and business.
Marketing channels.