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The impact of mechandise assortment on customer retention :

SIKWILA, Nyasha

The impact of mechandise assortment on customer retention : a case study of Village Spar /by Nyasha Sakwila - Gweru Midlands State University 2017 - 65 leaves

Hons. Retail and Logistics Management

Dissertation (Hons.) - Midlands State University
Department of Retail and Logistics Management 2017.

Includes bibliographical references (leaves 48-52)

Subjects--Topical Terms:
Customer retention
Customer relations--Mangement
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