Know your customer
WOODRUFF, Robert B.
Know your customer new approaches to understanding customer value and satisfaction Robert B Woodruff and Sarah F Gardial - Cambridge Blackwell Publishers, Inc. 1996 - 338 p.
Includes bibliographical references and index.
1557865531
Consumers' preferences
Consumer satisfaction
Quality of products
Marketing --Management
Know your customer new approaches to understanding customer value and satisfaction Robert B Woodruff and Sarah F Gardial - Cambridge Blackwell Publishers, Inc. 1996 - 338 p.
Includes bibliographical references and index.
1557865531
Consumers' preferences
Consumer satisfaction
Quality of products
Marketing --Management