Consumer behavior and culture :
de MOOIJ, Marieke.
Consumer behavior and culture : consequences for global marketing and advertising Marieke K de Mooij - California Sage Publications 2004 - 345p.
Includes bibliographical references and index.
0761926690.
Consumer behavior.--Cross-cultural studies
Consumers--Psychology.
Consumer behavior and culture : consequences for global marketing and advertising Marieke K de Mooij - California Sage Publications 2004 - 345p.
Includes bibliographical references and index.
0761926690.
Consumer behavior.--Cross-cultural studies
Consumers--Psychology.