Services marketing :
ZEITHAML, Valarie A.
Services marketing : intergrating customer focus across the firm Valarie A Zeithaml, Mary Jo Bitner and Dwayne D Gremler - Fourth - Boston : Mcgraw-Hill 2006 - 708 p.
Includes index.
9780072961942
Services industries
Customer services
Services marketing : intergrating customer focus across the firm Valarie A Zeithaml, Mary Jo Bitner and Dwayne D Gremler - Fourth - Boston : Mcgraw-Hill 2006 - 708 p.
Includes index.
9780072961942
Services industries
Customer services