Marketing management :
HOLLENSEN, Svend
Marketing management : a relationship approach Svend Hollensen - Harlow, Essex Pearson Education 2003 - 787 p.
Includes index
0273643789
Relationship marketing
Marketing--Management
Relationship marketing--Case studies
Marketing management : a relationship approach Svend Hollensen - Harlow, Essex Pearson Education 2003 - 787 p.
Includes index
0273643789
Relationship marketing
Marketing--Management
Relationship marketing--Case studies