Creating powerful brands.
CHERNATONY, De Leslie.
Creating powerful brands. - 3rd ed. - New Delhi : Elsevier, 2003. - 467 p. : ill.
Includes index. and bibliographical reference.
8131204359
Brand new products.
Product management.
Creating powerful brands. - 3rd ed. - New Delhi : Elsevier, 2003. - 467 p. : ill.
Includes index. and bibliographical reference.
8131204359
Brand new products.
Product management.