Strategic market management
AAKER, David Allen
Strategic market management David A Aaker - 6th - New York, N.Y. : John Wiley, 2001 - 338 p.
Includes index.
0471415723 9780471415725
Marketing--Management
Strategic market management David A Aaker - 6th - New York, N.Y. : John Wiley, 2001 - 338 p.
Includes index.
0471415723 9780471415725
Marketing--Management