Consumer behaviour :
EAST, Robert
Consumer behaviour : applications in marketing Robert East, Malcolm Wright and Marc Vanhuele - Los Angeles : Sage Publications, 2008. - 334 p.
Includes bibliographical references and index.
9781412934312 (pbk) 9781412934305
Consumer behaviour
Consumer behaviour : applications in marketing Robert East, Malcolm Wright and Marc Vanhuele - Los Angeles : Sage Publications, 2008. - 334 p.
Includes bibliographical references and index.
9781412934312 (pbk) 9781412934305
Consumer behaviour