Strategic brand management :
KELLER, Kevin Lane,
Strategic brand management : - ed. - England : Pearson Education, 2008. - 829 p. : ill ; cm.
Includes bibliographical references and index.
Brand name products
Strategic brand management : - ed. - England : Pearson Education, 2008. - 829 p. : ill ; cm.
Includes bibliographical references and index.
Brand name products