Services marketing :
LOVELOCK, Christopher
Services marketing : people, technology, strategy Christopher Lovelock and Jochen Wirtz - 7th Global edition - New Jersey Pearson Education 2011 - 648 p.
Includes bibliographical references and index
9780136118749 0136118747
Services industries
Customer services
Services marketing : people, technology, strategy Christopher Lovelock and Jochen Wirtz - 7th Global edition - New Jersey Pearson Education 2011 - 648 p.
Includes bibliographical references and index
9780136118749 0136118747
Services industries
Customer services