Services marketing: People, technology, strategy
LOVELOCK, Christopher.
Services marketing: People, technology, strategy Christopher Lovelock and Jochem Wirtz - 6th - Australlia Pearson Prentice Hall 2007 - 648 p.
Includes index.
0132056763
Services marketing
Services marketing: People, technology, strategy Christopher Lovelock and Jochem Wirtz - 6th - Australlia Pearson Prentice Hall 2007 - 648 p.
Includes index.
0132056763
Services marketing