Marketing communications : engagements, strategies and practice
Fill, Chris
Marketing communications : engagements, strategies and practice created by Chris Fill - 4th - Harlow Prentice Hall 2006 - 869 pages
Includes bibliographical references and index
9780273687726
Communication in marketing
Marketing channels
Sales promotion
Marketing communications : engagements, strategies and practice created by Chris Fill - 4th - Harlow Prentice Hall 2006 - 869 pages
Includes bibliographical references and index
9780273687726
Communication in marketing
Marketing channels
Sales promotion