Services marketing
KURTZ, David L.
Services marketing David L Kurtz and Kenneth E Clow - New York : John Wiley & Sons, 2002. - 570 p.
Includes index.
9814126225
Service industry
Services marketing David L Kurtz and Kenneth E Clow - New York : John Wiley & Sons, 2002. - 570 p.
Includes index.
9814126225
Service industry