Marketing management :
HOLLENSEN, Svend
Marketing management : a relationship approach Svend Hollensen - Third - Harlow Pearson 2015 - 683 p.
Includes bibliographical references and index.
9780273778851 9780273778882 9780273794851
Relationship marketing
Marketing--Management
Relationship marketing--Case studies
Marketing management : a relationship approach Svend Hollensen - Third - Harlow Pearson 2015 - 683 p.
Includes bibliographical references and index.
9780273778851 9780273778882 9780273794851
Relationship marketing
Marketing--Management
Relationship marketing--Case studies