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Strategic marketing management : a means-end approach /

Parry, Mark E.

Strategic marketing management : a means-end approach / created by Mark E. Parry. - 275 pages; - The McGraw-Hill Executive MBA series .

Includes bibliographical references and index.

ISBN: 0070486883

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415.13 PAR

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